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But the process of choosing the perfect business name that is both catchy and communicates what your business is about is by no means easy. Customers associate a business name with the value it provides to them. Before starting your quest for picking up the perfect business name, you should have a clear idea of what type of business structure you are going to have. This is important because rules regarding name registration vary depending on the structure of your business. Another obvious thing to do while naming your business is to check if the name is already in use.
Technically speaking, unless a business name in Australia is registered as a trademark, it can be used by multiple entities. However, considering the brand value your business name carries, it should be unique and easily distinguishable from others. You can update or transfer your business name for free. If you are thinking about registering your business name as a trademark too, check IP Australia to find out the already registered trademarks.
As discussed, the main purpose of a name should be to communicate what services you offer while being easy to remember and unique, if possible. Here are a few useful tips to keep in mind:. Generic names, like — Melbourne Painting Service, is not only boring but also not easy to remember. But often, choosing a somewhat modified version of related keywords works very well, provided it expresses what your business is about.
For example, the name Attensa is quite perfect for the content aggregation tool. The name is a play on the word attention — which is somewhat relatable to the service itself. Other examples include Digg digFlickr flicker and Compaq compact. Remember that your business name needs to be appealing to your customers. It should sound pleasant, familiar and conjure up positive emotions.
It also needs to be easy to pronounce and remember. Avoid choosing a name too similar to other businesses in your industry. It can mean appearing to be unoriginal, which is not good for your brand image. It can also mean potential customers confuse your business with your competition making it more difficult to get repeat work. Unless you are an established brand, avoid using your own name. This may even cause problems if you ever want to sell your business in future or even if you wish to expand.
Pick a name that can expand your business. For example, if you sell just books, you might one day sell stationery products or accessories too. Also, if your service is based in a certain area, you might extend How to find a good business name other cities. So, select a broad name that can encompass your future growth. Check if the name is already registered as a trademark or acquired by another business.
A domain name can impact your online visibility and influences your marketing efforts as well. Here are a couple of things that you can do instead. But at the start of your business, when your goal is to establish your brand, acronyms will only confuse your potential customers. Remember to get opinions and ideas from friends, family or even potential customers. A business name is only your first step towards building a brand. July 1,6 Mins Read. Legal considerations Before starting your quest for picking up the perfect business name, you should have a clear idea of what type of business structure you are going to have.
If your business is a companyyou need to register the business name at the time of registering your company. If you are a sole trader or have a partnershipyou need to register your business name with the ASIC, unless your business is named after you or your partner. How do you find out if a business name is already taken? How to choose a name for your business As discussed, the main purpose of a name should be to communicate what services you offer while being easy to remember and unique, if possible. Here are a few useful tips to keep in mind: 1. Avoid using your own name Unless you are an established brand, avoid using your own name.
Add modifiers to the name. Say your company name is Sleepytime and you sell pyjamas, but sleeptime. Then you can look for domain names like sleeptimeonline. Be creative with domain selection. Nowadays, businesses use different top-level domains to make their URLs more How to find a good business name. For example, the blogging platform Postachio chose postach. They chose a ccTLD. Another well-known example is del. You read a lot.
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How to Come Up with Catchy and Creative Business Name Ideas