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Local store marketing can increase restaurant sales, but not overnight. Your business, much like your body, requires pacing yourself, and local store marketing requires persistence over time. Many operators, who have been in the restaurant industry for years or more, are just trying to stay afloat.
Operators have to regain their energy to stay competitive, after many years of good sales and no energy needed. National restaurant companies have been struggling with a ificant change to branding, marketing, and advertising over the past few years.
Search engines, the mobile industry, and consumers are looking for businesses, services, and restaurants in their area using local search. This puts the need for digital branding, marketing, and advertising to the store, restaurant, franchise, at the local level. National restaurant companies are not particularly enthusiastic about pushing their branding, marketing, Local store marketing restaurant advertising to the local level due to budgets and the level of work required to manage these activities at the local level.
Restaurant operators and marketers have to get out into the community and build their brand by talking with people, building trade area relationships and having each restaurant actively involved in the local community. Local Store Marketing is the understanding of all the specific variables of the trade area, within three to five miles of each restaurant location and, actively getting involved with that immediate community, knowing your competitors and your potential marketing partners.
The key to success with Local Store Marketing is creating community partners. Partners should include all of those business and non-business organizations that interact with potential customers in the trade area. Every restaurant operator and marketer has a different definition of local store marketing. Local Store Marketing is a specific plan of consistent marketing tactics targeted to a specific group or groups of potential customers within the trading area three to five-mile radius around each restaurant location, which creates awareness, initiates trial and builds loyalty with customers right in your own backyard.
Local store marketing is one of the most valuable tools for any restaurant brand and is frequently overlooked. While using other marketing resources can producelocal store marketing is one of the most cost effective and proven Local store marketing restaurant to achieve long-term business relationships with customers and the community. Local Store Marketing is the most effective marketing for Restaurants — it never goes out of style:. After 25 years of developing new local store marketing tactics and executing them for restaurant chains across the country, we have found Local store marketing restaurant there are six critical points for NOT doing local store marketing:.
The period of postponement is usually indefinite. Local store marketing is unlike advertising or couponing. Local store marketing is a process that takes time to build and, in most cases, requires labor and persistence to follow through on the process.
Find a starting point. Decide to just do it! Get involved with the mile radius. The Secret Sauce? It takes vision, a plan and, confidence. Above all, it takes performance over time. Local Store Marketing is an on-going process intended to build sales over time. It requires a consistent on-going effort and commitment. To set LSM up for a restaurant chain, we provide planning, research, materials and training, and it takes nine months to a year for momentum to start and then tactics are rolled over year-over-year making LSM easier for operations and part of the brand overall.
Local Store Marketing plans need to be specific, measurable, planned, coordinated, executed all year long, consistently. TIP: Make small goals on the way to bigger goals and track successes along the way. In the Local store marketing restaurant, you will have achieved more with a little patience. Make a commitment for daily, weekly and monthly local store marketing goals and schedule the time to do Local store marketing restaurant. Local Store Marketing needs to be part of the restaurants life.
From the moment the lease is ed for a restaurant, local store marketing is needed from the beginning and throughout the years. It is about building relationships, giving back to the community, creating a venue for activity or entertainment, and serving the needs of customers within the mile radius around the restaurant for many, many years. Why is Local Store Marketing important?
Makes a difference in your community. Builds the brand through customer experience. Differentiates your business with unique promotions and events that tie into the brand. Communicates your message to local and regional media. Focused on customer frequency and loyalty.
After 25 years of developing new local store marketing tactics and executing them for restaurant chains across the country, we have found that there are six critical points for NOT doing local store marketing: Challenging and difficult on a massive scale Long term projects that are difficult to keep going Requires a great deal of effort and detail It takes on-going commitment And Lots of Hard Work! The ego portion of your psyche has a hard time delegating your marketing.
There are too many places to advertise and nothing works. You are unsure of how to get your customers attention… and you have a difficult time putting yourself in their shoes. Couponing is not working and offers are not being redeemed. Spending money to hire a professional and have them do the marketing is not in your budget.
Limited time menu offers and promotions are dictated by the franchisor or corporate and you have no time or money to create these on your own. There is no plan or system for marketing your business… and consequently you market by a series of unrelated events and occurrences.Local store marketing restaurant
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What Is Local Store Marketing?